Four demand characteristics differentiate the business market from the consumer market: (i) Demand is derived, (i ) demand tends to… Read More
After thoroughly evaluating the different segments, the company can follow one of three target market strategies Read More
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage rate. Read More
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage rate. Read More