Four demand characteristics differentiate the business market from the consumer market: (i) Demand is derived, (i ) demand tends to…
After thoroughly evaluating the different segments, the company can follow one of three target market strategies
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage rate.
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage rate.