Four demand characteristics differentiate the business market from the consumer market: (i) Demand is derived, (i ) demand tends to… Read More
This article talks about strategic planning in an organisation. This was devised by corporate leaders to implement strategies that will enhance the… Read More
In this article, you will learn that marketing of services face a special marketing challenge because of the nature of service… Read More
This article talks about the different types of strategy that are in use in various organisations for different organisational challenges… Read More
https://www.youtube.com/watch?v=WEAjAFytFoc INTRODUCTION In formulating strategies, there are basic components or elements that we usually consider. These include company mission, profile,… Read More
Performance appraisal is a means by which performance of objectives can be assessed using key performance indicators that reflect work… Read More
Strategic management provides better guidelines to the entire organisation on the crucial point of “what is it we are trying… Read More
There are at least three major reasons why an organisation establishes objectives and why these objectives are important in strategic… Read More
Strategic management provides better guidelines to the entire organisation on the crucial point of “what is it we are trying… Read More
There are at least three major reasons why an organisation establishes objectives and why these objectives are important in strategic… Read More