Why Communication in Business?
Communication is an essential aspect of business life. Every day, business persons have to communicate with people at different levels of the organisation or with people external to the organisation. And in this globalised environment they also have to communicate with people from different countries, with different cultural backgrounds. Poor or inaccurate communication can lead to conflict and negativity in the workplace. It could even lead to the cancellation of a deal or the loss of customer goodwill. In this competitive environment, businesses cannot afford such losses.
No communication aspect is taken for granted
Business communication examines verbal, nonverbal and written communication in the world of business. Through numerous examples of effective speaking, writing, negotiating and interviewing is explored
Whether we are talking about procedures, work requests, or daily logs…whether we are talking about applying for a new position, suggesting for an in-house improvement, or asking for a rise…whether we are talking about customer service responses, marketing details, or client offers…ALL of it is accomplished through written or verbal communication.
Constantly increase the proximity or closeness to your audience
By audience here we mean clients,customers, coworkers or your bosses. Now, every business wants to increase profits, improve customer satisfaction, and maintain a superior professional reputation. Your image isn’t yours alone; your image, your reputation reflects on your co-workers, your manager, everything to do with your company – even up to an international level corporation! But you want to be considered a valuable employee that contributes to the company’s image, right? How else do you gain promotions and rise and move up the ladder of success? You don’t without the most basic of job skills – good communication!
Avoid monotony in Business communication
Communication is a two-way street. Not only do you have to convey your own ideas clearly, but you also must be able to listen closely and understand the ideas of others as well. Many people can communicate well either in writing or speech, but often they can’t do both. The secret is to transfer what you do well from one to the other – because good written and verbal communication skills do have some similar qualities, including the following:
- Promotion
Business communications are used to promote a product, service, or an organisation; relay information within the business; or deal with legal and similar issues. It is also a means of relying between a supply chain, for example the consumer and manufacturer. At its most basic level, the purpose of communication in the workplace is to provide employees with the information they need to do their jobs.
2. Company’s reputation
Business Communication encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behaviour, Advertising, Public relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management. It is closely related to the fields of professional communication and technical communication.
Make use of as many sources as possible
Business is conducted through various channels of communication, including the Internet, Print (Publications), Radio, Television, Ambient media, Outdoor, and Word of mouth. They might not always be necessary to use at the same time, but it is very crucial to keep them in mind and be ready to use them appropriately. Here we emphasis appropriately, because, each channel of communication has got its right time and space to be used in order for it to be beneficial to the company.
Establish the proper internal channels of communication in organization
Business Communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.
To conclude, we can say that, in any there are many factors of business growth, but none of them will outweigh the communication. this is because, this is the only driving force which can propel or drag the business from both inside and outside. Business communication bears the power to grow your company or hold it back,depending on the way your manage your communications, both internal and external.
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