Four demand characteristics differentiate the business market from the consumer market: (i) Demand is derived, (i ) demand tends to…
This article talks about strategic planning in an organisation. This was devised by corporate leaders to implement strategies that will enhance the…
In this article, you will learn that marketing of services face a special marketing challenge because of the nature of service…
This article talks about the different types of strategy that are in use in various organisations for different organisational challenges…
https://www.youtube.com/watch?v=WEAjAFytFoc INTRODUCTION In formulating strategies, there are basic components or elements that we usually consider. These include company mission, profile,…
Performance appraisal is a means by which performance of objectives can be assessed using key performance indicators that reflect work…
Strategic management provides better guidelines to the entire organisation on the crucial point of “what is it we are trying…
There are at least three major reasons why an organisation establishes objectives and why these objectives are important in strategic…
Strategic management provides better guidelines to the entire organisation on the crucial point of “what is it we are trying…
There are at least three major reasons why an organisation establishes objectives and why these objectives are important in strategic…
